Cosmoprof North America, the three-day event held at Mandalay Bay Convention Center in Las Vegas, NV, from July 31st to August 2nd, brought more than 760 exhibiting companies to a sold-out show floor along with nearly 25,000 attendees that included importers, distributors, manufacturers, and global beauty leaders.

Both attendees and exhibitors connected, experienced new products, and conducted business meetings. The trade show attracted many new and innovative brands, and beauty industry leaders, as well as leading trade and consumer publications. Cosmoprof North America also welcomed the online media with more than 100 bloggers reporting live from the show.

Special sections on the show floor werededicated to International Country Pavilions, which allowed small- and medium-sized companies from select markets to meet face-to-face with distributors and retailers to secure U.S. distribution. Featured countries included Argentina, Brazil, China, Italy, South Korea, and Taiwan.

Another innovative aspect of the show included The International Buyer Program, sponsored by UNIPRO. The program united buyers and sellers around the world with the resources to build business partnerships. Companies showcased their products and met for pre-scheduled appointments with a group of selected importers and distributors. Overall 560 meetings were held as part of the program, involving more than 200 exhibiting companies and 134 qualified international buyers. The international buyers were invited from Argentina, Australia, Benin, Canada, Congo, Guinea, Japan, Mauritania, Mexico, Peru, Senegal Uganda and Uruguay.